TRUE RELIGION BRAND JEANS

CREATIVE MANAGER OF VISUAL MERCHANDISING - Full price, outlet, wholesale, international:

CREATIVE DIRECTION, VISUAL MERCHANDISING, PROP dESIGN, DEVELOPMENT, IMPLEMENTATION, PROCUREMENT & PRODUCITION, GUIDES & DIRECTION, NEW STORE OPENINGS AND PROJECT MANAGEMENT

gLOBAL HQ - LOS ANGELES, CA

The iconic Super T stitch became a defining symbol of True Religion, helping propel the brand into a globally recognized denim powerhouse through high-profile campaigns featuring Bar Refaeli, Gisele Bündchen, Gabriel Aubry, and Tori Praver. As a key creative and operational partner to the founding team during a period of rapid global expansion, I supported new store growth, field training, and the evolution of immersive brand experiences across the retail fleet. My role included creative direction and execution of corporate and in-store installations, fixture and display development, and visual merchandising standards that reinforced the brand’s distinct identity and elevated the customer experience worldwide.